Promoters are concerned about the end of their jobs as they try to hold onto their lucrative marketing deals, but they also are worried about a looming end to their lucrative Olive Garden promotions.
They say they don’t want to lose the business that helped them become superstars in the first place.
The Olive Garden promotion, for instance, is a key part of the chain that’s helped them stay relevant for decades.
It helps to keep the restaurant on the top of the menu and attract a bigger, younger customer base.
The promotions help keep customers coming back to Olive Garden, even after it shuttered restaurants in the past few years.
Now, they say, it’s just a matter of time before they’re no longer able to make as much money as they once did.
The restaurant chain announced last week that it will end its Olive Garden franchise in Texas and Canada, as well as a deal with a California company that owns Olive Garden’s Houston location.
It said it will continue to offer promotions at its remaining locations and would continue to sponsor and run events that continue to benefit the Olive Garden brand.
The company said it is in discussions with Olive Garden to extend the Olive Gardens and Houston promotions.
“We have a plan for our future that includes future expansion of our operations in the U.S. and Canada,” CEO Jim Murren said in a statement.
Olive Garden announced last year that it was closing its restaurants in Arizona, California, Connecticut, Florida, Illinois, Indiana, Louisiana, Massachusetts, New Jersey, New York, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Washington state.
The chain said it would focus its marketing efforts on promoting new restaurants and events to attract new customers.
It also announced a partnership with Burger King in the Bay Area and plans to open a second Houston restaurant.
The last time Olive Garden was profitable was last year, when it posted $1.85 billion in revenue.
Its business is still strong, but the chain has struggled with declining attendance and the rising cost of food.
In an earnings call earlier this year, CEO Murren blamed the decline on an increasing number of restaurants closing, the loss of customers and declining restaurant traffic.
That was blamed on the growing popularity of fast-casual restaurants and a higher cost of living, including in Texas, where prices have increased more than 30 percent over the past year.
Olive Gardens was founded in 1915 and has grown to become the largest restaurant chain in the United States.
It has about 700 restaurants across the country, and is also a major player in the fast-food industry.
The number of Olive Gardens restaurants has fallen by about 25 percent over those years, Murren told analysts in October.
Olive Grazing Company, the parent company of Olive, is closing a number of its restaurants as part of a restructuring, and has been working to improve its finances.
Olive has said it expects to report quarterly earnings before interest, taxes, depreciation and amortization of $3.4 billion to $4.0 billion.