A promotional flyer for the upcoming Indian film, “Dangal,” is seen on a screen in New Delhi on May 15, 2017.
(AP Photo/Manish Swarup)India has been the dominant market for foreign-produced movies in the country for more than a decade, but the film industry is facing a challenge in the face of competition from China, which has also seen a boom in foreign movies.
In recent years, foreign films have become more popular in India, but India has struggled to compete with China’s rise as a major global producer.
India has produced around 2,400 films in the past decade, making it the largest producer of international films outside of China.
However, there are concerns that the country could be in the middle of a transition, especially with the arrival of the 2022 Winter Olympics.
In a recent study conducted by the Indian Institute of Management-Delhi, about 20 percent of the Indian film industry’s output came from outside the country.
“There is a very clear trend in terms of China’s global influence,” said Rakesh Bhattacharya, a partner at Deloitte India.
“So we are seeing more of a shift from India to China,” he said.
“But there are many things that we have to look forward to in the future.”
While the study suggests India could be seeing a growth spurt in the next decade, it also shows that it will be difficult to maintain its position as a leader in the global movie market.
A recent survey by Deloittes found that just 12 percent of Indian films were released in the last decade, down from the 43 percent in 2012.
It is unclear how much of this decline is due to a lack of foreign films, but it is also possible that a growing Chinese audience could help India to maintain the same level of success.
In addition to the recent uptick in domestic and foreign-made films, there has been a decline in the number of foreign-language films released by the industry.
In 2016, Indian films made $13.2 billion, down 9.7 percent from the previous year.
But that number is expected to continue to decline over the next five years, due to the slowdown in the Chinese economy, which is expected continue to impact the industry, said Vimal Shukla, an analyst with Deloiter India.
In India, foreign-film sales have fallen by about 50 percent since 2008, and have been largely driven by the decline of China, he said, citing the drop in domestic film sales as an important factor.
In the United States, foreign sales increased by around 60 percent from 2011 to 2015, according to Deloist.
But even as a country that has produced over a billion movies and TV shows, the Indian box office is still the second-highest in the world behind China.
The country has only one film on its top 100 list and only one other movie on its list of the top 50 grossing films.
“We are still a long way from a Chinese film dominance,” said Pramod K. Bhaskar, an associate professor of business administration at Jawaharlal Nehru University.
“If you are going to compete, you have to be able to adapt to Chinese cinema, and there is a huge demand for movies from India,” he added.