A promotion strategy should not be a source of friction, and if it is, it will cause unnecessary friction.
For example, a customer who signs up for an Apple TV app and decides to make a purchase in a specific city will not be able to use the iPhone app in that city.
They’ll have to make the purchase through the iPhone.
They won’t be able even to see a map of the city.
That’s why Apple TV is a better device for these sorts of situations.
Another example is when you’re in a gym and you want to show a friend who is in the same gym and ask them to sign up for your newsletter, because you don’t want them to be confused by the fact that you’re not a real subscriber to the gym and your friend’s gym membership isn’t the same as theirs.
Instead, you should have a promotion strategy in place for that gym and a way for the person who is a subscriber to your gym to sign in to the newsletter.
These are both important for promotion strategies to work, because they help people to understand that there is an incentive to sign on with you, that you want them, and that you have their email address.
When you want your customers to sign-up for an app, they’ll want to do it in a different way.
If you have a simple, one-time sign-on option for your customers, it’s likely that they will want to signup for it, even if it’s a recurring sign-in option.
If your users sign-ups in a recurring way, you will have a higher chance of a sign-out problem.
For a quick example, let’s say you have your customers sign-off their Apple ID and login into your website by using your mobile phone number and the email address that you use for your company.
If they sign-back in, you’ll want them also to sign into your email account and email their friends, so that they have the same email address as their friends.
If the sign-ins aren’t good, they won’t have the incentive to use your app.
You’ll also have a better chance of customers signing up for a free trial, because those are the types of users that you need.
You want them using your product and getting their money back when they use it, not having to sign back in again.
You also want them making an app-like purchase.
If customers don’t have to sign out or login again, you can reduce friction by having them sign up to a subscription program that allows them to make recurring purchases and then get paid back at a later date.
Another benefit of having a recurring payment option is that it makes it easy for customers to use both the app and the app itself.
If one of the recurring purchases doesn’t work out, they can switch to a different recurring purchase.
And they can pay back the same money each month, instead of having to make it a month-to-month deal.
The bottom line is that you should use a promotion plan for every customer.
If it doesn’t make sense for them to spend money on the promotion, they’re not going to buy it.
So you need to have a plan in place to use it for the customers who are the most valuable to you, the ones that you value most.